how to lose {prospective} students

dear j-school,

i’m sure you mean no ill will but you’ve reminded me again just how important the way a message is communicated can be. you could have told me the same thing in similar terms and still retained my general feeling of goodwill. instead, your lack of initial communication added with your combative, rude, and slightly offensive e-mail tones that follow leave so much to be desired.

students — current and prospective — are your clients. for an institute that emphasizes communication above all else, perhaps it is time to take a cool appraisal of the communication and the message you send to your own stakeholders.

Advertisements

Leave a comment

Filed under Uncategorized

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s