so i got to thinking the other day about the dismal fate of yahoo and its online advertising state compared to big brother google (yes – i am a geek :P) and thought about the conversation for “healthy competition” i recently had with someone about how much i wanted to see yahoo succeed as much as i absolutely heart google, and realized that maybe all yahoo needed to do would be to think outside the online advertising box and bring internet search to a new level through something much more tangible and near and dear to consumer hearts — the products we so love to use and companies so love to sell us.
perhaps in this age of recession and shrinking marketing budgets, online ad giants like yahoo and product marketing teams can create a bit of synergy of their own by teaming up to create a new type of integrated story concept that can translate those marketing costs into valuable sales dollars. we already have billboards that call out to us with statements that comprise solely of a website address. (and honestly, who doesn’t love those minimalist designs?) why not have some t.v. spot that ends with a few choice keywords to be searched on yahoo! that creates a compelling story around a product?
in addition to helping tie a company’s different advertising mediums, a well run concept could turn into a viral marketing effort fueled by social network phenoms, especially among gen y-ers and beyond. by offering exclusive content/promotions/specials that can only be accessed easily through yahoo’s search, the failing internet giant could spark new life back and excitement around one of its core functions — search — while complementing its ad services and bringing advertising to a new level.
decreased costs for each party, increased roi – perhaps with a little bit of skillful corporate diplomacy, it could be one of the very things companies (and yahoo) now need …
… is slowly seeing one dream begin, and looking forward to the opportunities and challenges it will bring.
thank goodness — i needed the euphoric adrenaline rush this week 🙂
- inauguration day – jan. 20, 2009
When you set out on your journey to Ithaca,
pray that the road is long, full of adventure, full of knowledge.
The Lestrygonians and the Cyclops,
the angry Poseidon — do not fear them:
You will never find such as these on your path,
if your thoughts remain lofty, if a fine
emotion touches your spirit and your body.
The Lestrygonians and the Cyclops,
the fierce Poseidon you will never encounter,
if you do not carry them within your soul,
if your soul does not set them up before you.
Pray that the road is long.
That the summer mornings are many, when,
with such pleasure, with such joy
you will enter ports seen for the first time;
stop at Phoenician markets,
and purchase fine merchandise,
mother-of-pearl and coral, amber and ebony,
and sensual perfumes of all kinds,
as many sensual perfumes as you can;
visit many Egyptian cities,
to learn and learn from scholars.
Always keep Ithaca in your mind.
To arrive there is your ultimate goal.
But do not hurry the voyage at all.
It is better to let it last for many years;
and to anchor at the island when you are old,
rich with all you have gained on the way,
not expecting that Ithaca will offer you riches.
Ithaca has given you the beautiful voyage.
Without her you would have never set out on the road.
She has nothing more to give you.
And if you find her poor, Ithaca has not deceived you.
Wise as you have become, with so much experience,
you must already have understood what Ithacas mean.
Constantine P. Cavafy (1911)
washington, dc is a city that is a unique blend of ambition, service, ideals, cynicism, and hope. it is a city that is as much fueled by idealistic passion as it is by unleashed ambitions — for better or worse. as the dust settles against the backdrop of “change,” what we need is a discussion on issues of substance to continue on the pathway laid under the theme of ideals and the promise of a better future.
one of the things i love about any place and any city, with dc being no exception, is to hear the stories of the individuals who pass under its skies. as one would expect with the territory, dc is a place of aspiring politicians and individuals focused on public service. however, when truly pressed on what they hope to represent, on what pushed them down this path over others, few can reply with answers of true substance. perhaps this is politics, grand speeches meant to answer only enough, without ever really committing and taking responsibility for anything that may prove controversial in the future.
yet under this new trademark and brand of change, perhaps we need to add the tenet of accountability. perhaps under this system of “new politics,” what we need in addition to passion, to commitment, to empathy, is a discovery of our values and to commit a path that sticks to those ideals rather than to journey down a “winning” path.
Filed under life, politics
sunset over the bay - dec. 31, 2007
thanks for the memories and adventures. 🙂